A few centuries ago, we’ve discovered something that has a huge power on the development of our society. Criticism. When taken in a constructive manner criticism can build a culture. Like a torch in the dark, it sheds light on facts.
The traditional way of expressing opinions is starting to lose ground in the face of social media. While every opinion has at its core a seed of truth not all opinions are valid. Nowadays is hard to convince someone that a vision or a project could change a system.
Most of the debates are being held online and most of the users have well-researched arguments but adding a drop of subjectivity could lead to confusion.
How could we change the paradigm of a blurred and confusing environment? By democratizing it. Giving each person the right to vote on a subject and help “co-create” new products from which the world will benefit.
What is Crowdholding?
Crowdholding aims to create an independent ecosystem where businesses and supporters create products and share revenue.
Crowdholding enables the crowd to validate the product, become customers and share awareness about the product or service. The public or the ‘crowd’ is not only able to contribute to businesses in a cognitive or financial sense, but there’s an opportunity for a mutually beneficial scenario, where both the public and the business can work together.
Besides the simple idea of bringing together the customer and the business, Crowdholding is creating a medium through which user can support and voice their opinions towards a product.
Deloitte a consulting agency, has released recently a study that shows that 2016 there were almost 27,000 projects published on GitHub. With the projects initiated this year, the number goes over 86,000. According to them, only 10% of the projects are active.
This issue creates uncertainty in the network. Investors don’t know in which technology to invest and in most cases, the projects with potential could be left in the shadow. In other cases, investors lose their money because the startups fail to deliver
“Current solutions lack transparency, process integrity and fair appreciation of the community’s contributions,” says Crowdholding.
“After the businesses build a community and verify the concept, they can raise capital via a token crowdsale on the Distributed Online Funding platform.”
How does it work?
- A company creates a community around the brand and verifies whether there is actually demand for its product.
- The firm publishes its business concept and the crowd evaluates it.
- When a business goes through coaching and gets final feedback from the community, businesses will be allowed to launch their ICO.
- The company initiates marketing campaign relying on its own already established community and our full endorsement. Supporters can re-invest the awarded YUPIE tokens into businesses that launch an ICO on Crowdholding or exchange the YUPIE token to another currency. Potential investors can acquire YUPIES either from Crowdholding or directly from the market.
- The business then launches their ICO and continues to receive active management support from us. We take a 5% fee for ICO campaigns.
Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency.